Last Updated: October 10, 2017
“Personal information” is information that directly identifies, or might reasonably be used to identify, a user of the Services. Examples of personal information include a name, address, phone number, e-mail address, social security number, driver’s license number, credit or debit card number, policy or claim information, and health information. If you apply for a job or register with our career center, personal information may, in certain circumstances, also include information about your work and educational history.
During your visit to this Website, you may initiate a transaction such as requesting a premium price quote, requesting information about benefits, or filing a claim. The information, including personal information, volunteered by you in initiating the transaction is used by us to provide the Services.
How We May Use Personal Information
We may use personal information:
To provide a quote, underwrite and rate policies, respond to your inquiries, fulfill your requests, and complete your transactions.
How We May Disclose Personal Information
We may disclose personal information:
Within Cake, Pinnacol Assurance and its affiliates.
“Non-identifying information” is any information that does not reveal your specific identity or does not directly relate to an individual, such as browser log data, information collected through cookies, pixel tags and other technologies, physical location data, and aggregated information.
How We May Collect Non-Identifying Information
We and our third party service providers may collect non-identifying information in a variety of ways, including:
Browser log data. When you visit our Website, our servers automatically record information that your browser sends whenever you visit a website. This browser log data may include information such as your computer’s IP address, browser type, operating system or the webpage you were visiting before you came to our Website, pages of our Services that you visit, the time spent on those pages, access times and dates, and other statistics. Browser log data may also include pixel tags or other similar technologies, which may be used in connection with some pages and HTML-formatted email messages to, among other things, track the actions of website users and email recipients, and compile statistics about site usage and response rates.
How We May Use and Disclose Non-Identifying Information
We may use and disclose non-identifying information for any purpose, except where we are required to do otherwise under applicable law. For example, we may use non-identifying information as follows
“Do Not Track” Practices
At this time, we do not honor do-not-track signals from browsers or other consumer choice mechanisms regarding the collection of behavioral tracking data. While we collect personal information as described above, we do not collect personal information to monitor your online activities across third party websites or online services and over time (also known as behavioral advertising or interest-based advertising). We do not use or allow third parties to collect personal information from you on the Website in order to monitor your online activities across third party websites or online services and over time.
Children’s Privacy Protection
We take special care to protect the privacy needs of children under the age of 13 and we do not seek to collect information about children under the age of 13. No information should be submitted to or posted on this Website by users under 13 years of age. If a child under the age of 13 submits personal information to the Website, we delete the information as soon as we discover the source of the submission and do not use it for any other purpose. We encourage parents to take an active role in their children’s use of the Internet, and to inform them of the potential dangers of providing information about themselves over the Internet.
Safeguarding Personal Information
We seek to use reasonable organizational, technical and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.
Social Security Protection Policy Statement
We seek to protect the confidentiality of social security numbers (“SSNs”) by maintaining physical, electronic, and procedural safeguards. We limit access to SSNs to help protect against their loss, misuse or unlawful disclosure. We do not disclose SSNs to third parties except where required or permitted by law